I am looking forward to reading your comments and successes while deploying accountability of marketing within your organization. This book has been written to assist you and your colleagues or management team to help understanding the concept of accountable marketing. Several cases and examples will describe how accountability will increase marketing effectiveness and enable you to proof and present Marketing's added value.
The Accountable Marketing Cycle
Instead of getting your FREE copy you might want to take a sneak preview? Enter your e-mail address and you will receive an e-book about 'The Accountable Marketing Cycle'. In this book the start - your company's strategy - and end - marketing performance management - is explained to give you an idea about the impact of marketing accountability.